DANIEL FAIRS BIOGRAPHY

Daniel Fairs, a Chicago native, left Loyola University on a whim in 1990, and headed for Europe for what would be the beginning of a long modeling career. For the next several years, Daniel would travel and live in Europe, working for fashion icons like Versace, Armani, Donna Karen, Dolce & Gabbana, and Valentino. Shooting with the world’s greatest photographers, such as Herb Ritts, Aldo Fallai, and Ellen Von Unwerth, his work would bring him to destinations all over the world- Miami, New York, Milan, Paris, Vienna, Munich, Barcelona, Zurich, Geneva, even Tokyo and Osaka to name a few. While modeling, in the mid-90’s, Daniel began experimenting with photography for fun, photographing his model-friends for their portfolios. Given his experience in the modeling industry, photography became a natural progression. Over the next few years, his passion for capturing images grew, and in 2000, he left the modeling world to begin the life of a photographer. Partnering with a fellow photographer, Daniel moved back to Miami, where he had spent several winters in his modeling days, to start a production company. Their company focused on model development, graphic design, and web development. Daniel’s passion for capturing images soon spilled over to graphic design and digital imaging, tying in all of his elements of creativity. Daniel spent two years developing his company before he finally realized his home was in Chicago and that's where he needed to be.
In January 2002, Daniel, along with two partners, started ARMAS- a full service marketing & advertising firm. Offering everything from photography, web & graphic design, television & radio production, to market research and media buying, ARMAS offers Daniel new challenges and creative opportunities.
Daniel continues to offer photo-sessions to models & actors, as well as web design and composite creation. His industry knowledge and experience allows him to consistently produce marketable images for his clients.